Ubisoft CEO Says AI Can Make Games Feel "More Alive" Despite Growing Concerns
Ubisoft CEO Yves Guillemot believes generative AI can make open-world games like Assassin's Creed and Star Wars Outlaws feel even "more alive."
Ubisoft CEO Yves Guillemot believes generative AI, though costly, can make open-world games like the developer's Assassin's Creed franchise feel even "more alive." The Ubisoft boss' comments come amid serious concerns about the controversial role of AI in game development and the wider entertainment landscape.
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